Superbrands - Volume VI 2013

SKU: ISBN 978 0 646-58406-5
A$44.00
A$44.00
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This hard bound book contains two page colour spreads on 25 well known brands in the Australian market. Its well set out and easy to read text is complemented by colour photographs and illustrations. Superbrands is an essential resource for libraries and business faculties. The book is supported by information at the Superbrands website: www.superbrands.com.au

Each of the case studies is discussed in terms of: The Market; Achievements; History; The Product; Recent Developments; Promotion; and Brand Values.

Brands in this edition are:

  • AGL
  • Ashley & Martin
  • Australian Made Australian Grown
  • Blackmores 
  • Bonds
  • Bureau of Meteorology
  • Burgen
  • Coles
  • Domino’s
  • Foxtel
  • Gloria Jean’s Coffees
  • Guide Dogs Australia
  • Jeanswest
  • Laminex
  • Luxaflex
  • NAB
  • OPSM
  • P & O Cruises
  • ​Qantas
  • Raine & Horne
  • Reflex
  • Salvation Army
  • Samsung
  • St George
  • Telstra
  • Corporate Social Responsibility (CSR)

Published by the Richardson & Claremont Partnership

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