Superbrands
This new Volume V 2007 edition hard bound book contains two page colour spreads on 51 well known brands in the Australian market which appear in the order form. Its well set out and easy to read text is complemented by colour photographs and illustrations.
Superbrands is an essential resource for libraries and business faculties. The book is supported by information at the Superbrands website: www.superbrands.com.au
Each of the case studies is discussed in terms of: The Market; Achievements; History; The Product; Recent Developments; Promotion; and Brand Values.
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